Pure Citrine Limited

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07729 881050

Pure Citrine Limited
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Proven Business Turnaround Results

Proven Business Turnaround Results

job costing and financial control improving profitability in SME business

A civils division was losing over £400k, with no visibility of job costs and margins consistently missed. Untracked costs, incorrect pricing, and delayed billing were eroding profitability and creating customer issues.

Working with the team, I introduced job costing, a live job tracker, and work-in-progress reporting to control costs, improve pricing, and ensure timely, accurate invoicing. Weekly reviews drove accountability and provided visibility of future workload and cash flow.

The result: improved control, stronger margins, and a £70k profit the following year. 

Greenspace and Trees Business

Proven Business Turnaround Results

pricing strategy and CRM system driving business growth and efficiency

A greenspace and trees business lacked visibility of key cost drivers, limiting pricing accuracy and control over job profitability.

I carried out a full commercial review, introducing a structured pricing model and implementing a CRM system with job costing and invoicing to improve control, reduce admin, and streamline operations. This provided clear visibility of current performance, future workload, and profitability.

The result: turnover increased by over 20% and profitability improved by 300%, with a stronger platform for sustainable growth.

School Catering Business

cost control and supplier negotiation reducing losses in food business

A school meals business was operating at breakeven when food inflation surged, with projected losses of £250k.

I led supplier negotiations to control input costs while working with the team to simplify menus, focus on key ingredients, and reduce waste across the supply chain. At the same time, implemented pricing changes, balancing affordability with the need to restore margins.

The result: losses reduced from a projected £250k to £70k, followed by a £140k profit the next year.

FMCG Business

Manufacturing Business

financial planning and commercial analysis delivering record profitability

An FMCG business lacked clear visibility of profitability across products, customers, and promotions, limiting performance and growth,

I worked closely with the owners to introduce structured financial control, including management accounts, product costing, and customer profitability analysis. I reviewed the cost base to remove inefficiencies, assessed promotion performance, and provided strategic input on growth and positioning.

The result: record profitability, improved commercial decision-making, and a stronger platform for future growth.

Facilities Business

Manufacturing Business

Manufacturing Business

fleet and cost analysis reducing CO2 emissions and operational costs

A facilities business with a fleet of over 100 vehicles needed to reduce  CO₂ emissions while managing cost and operational impact.

I carried out a full fleet and infrastructure review with the team, assessing the viability of electric and biofuel options across vehicles, alongside the cost, timeline, and operational implications of each. This included capital investment planning and long-term cost modelling to support a practical transition strategy.

The result: a reduction of 1.5 million kg of CO₂ in year one, with a clear, cost effective roadmap for ongoing sustainability improvements.

Manufacturing Business

Manufacturing Business

Manufacturing Business

production planning and job tracking improving cash flow and margins

A small sign manufacturing business was operating at a loss, with no clear visibility of job profitability, costs, or future workload.

I introduced structured job costing, a live job tracker, and work-in-progress controls to monitor performance, ensure accurate billing and improve cash conversion. I also assessed production capacity, identified bottlenecks, and optimised scheduling to improve utilisation and maintain service levels.

The result: improved control, stronger cash flows, and a return to profitability.


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